Date : 27 Feb 2017 12:50 PM
  • University of Sydney Union
TODAY the University of Sydney Union (USU) has officially launched its WeChat account.
The USU is further strengthening its shift into the digital media landscape by its move into the Chinese social media space and adding WeChat to its social media portfolio. WeChat, the Chinese-language-based social media platform, is the world’s fastest growing mobile app, according to Global Web Index. As of January 2017 there are over 1billion WeChat accounts and in excess of 800million regular users.
Following months of research and development the USU has employed two new Content Producers specifically to manage, edit and compile content for the account, with the objective to connect and engage with the University of Sydney’s Chinese community. Both Content Producers are Chinese-speaking international students and will also recruit mandarin speakers to provide content and a voice for international students at the University.
“The University of Sydney has a significant Chinese-speaking population. We know that some international students face problems of isolation and a lot of that comes down to language barriers. We see this launch as a really important step in improving our communication and engagement with our Chinese members,” says USU President, Michael Rees.
The launch of WeChat also allows current Chinese speaking students to find out more about the USU, student programs, events and employment opportunities as well as stay informed on campus activities, news and student life at the University of Sydney. The weekly posts will also offer insights and tips on life in Sydney and exploring Australia.
“WeChat is so much more useful to native Chinese speaking students than platforms like Facebook and Twitter,” says student Content Producer Silvia Zhao. “In fact – it does everything those platforms do and so much more.”
This is the beginning of an exciting time of growth for the USU and enhancing their commitment to providing a once in a lifetime experience for students at Sydney University.
Follow the USU on WeChat, search ACCESSUSU or scan the QR code: