University of Sydney Union - Advertising at the University of Sydney Union

ADVERTISING

Connect with over 52,000 students at Australia's most switched on campus. Build long-term loyalty and engage with our influential youth market through a range of on campus and online marketing opportunities.

We work closely with our clients to deliver advertising solutions which help meet your campaign objectives and budget. We also offer bespoke packages that can include sponsorship focused on events, programs and compeitions.

Key stats

58,641 students
19,010 commencing students
39,631 continuing students
8,033 staff members
56% female
44% male
63% of students completing an undergraduate degree
37% of students completing a postgraduate degree
13,748 International students
44,983 Domestic students

Contact us:
advertising@usu.edu.au
T. 02 9563 6000

Website

Our website provides measurable, high impact opportunities that leverage your brand’s message amongst the tertiary student market. The responsive design interacts with students through mobile and tablet screens, enabling effortless access to upcoming events, competitions, clubs and societies, and our ACCESS Benefits Program.

With a 32% growth rate in 2017, usu.edu.au reached 275,000+ users over the year, with 56% returning more than once.

Advertising is available on all our websites: usu.edu.au; manningbar.com; hermannsbar.com. Packages available.

eDMs

The USU newsletter edm is the weekly guide to what's on around campus with specials, events and competitions. Our eDM gives you direct access to 24,000 students and community members. Banner ads, takeovers and branded content opportunities are available.

International edm is sent out monthly to 7,500 highly engaged international students.

Dedicated eDM opportunities are available with your content exclusively sent to all 38,000 subscribers.

Social Media

Our social media presence rapidly increasing in significance and reach with 21,500+ likes on Facebook, 5,000+ followers on Instagram and 2,000+ followers on Twitter.

Our in-house content team will create a unique post specifically targeted to faster student engagement.

On-Campus Advertising

Our key on campus advertising is seen by 20,000+ students per day creating great brand association with our students. Opportunities include restroom posters located in key building restrooms around campus, point of sale screens located in all USU cafes, helpdesks, bars and retail outlets, and University of Sydney Outdoor posters.

On-Campus Activations

Activations play a key role in generating organic buzz about a brand and contribute to the University of Sydney’s engaged vibe. Brands activating with the USU have an exclusive opportunity to promote directly to the 20,000 students and staff daily.

We understand that no two brands are the same and so customise each activation with a choice of three high foot traffic locations, Eastern Avenue, Jane Foss Russell Plaza, and Courtyard Restaurant and Bar. Additionally, both of our bar locations, Manning Bar and Hermann's Bar, are ideal locations for larger activations.

Become an ACCESS Partner

As a partner, you will have the opportunity to:

Directly communicate with our student database, including our ACCESS members
Attract new customers and increase traffic to your business
Differentiate your business from your competitors
Be recognised as a partner of the USU
Encourage loyalty and repeat visits amongst new and existing customers